Ok, this is the most basic thing but again lack of knowledge in this matter sometimes makes things embarrassing. Not always clients hire search engine optimizers to manage their google adword programs and when they try to manage it themselves then basic things like these do count.
So in case if your website sells multiple services or products then you will need multiple google ads and multiple keywords, and here is where the trouble comes up, google will fetch any ad which remotely satisfies the keyword, and you can’t control which ad to display in google. So the solution is to create ‘google adgroup’ and then assign the required ads to the google adgroup. So point to be noted is for every different service you provide you need to create a new adgroup. This way you can control the ads which trigger in google!
To speak with our expert search engine optimizers, you can get in touch with us at: http://www.enlighteneditdevelopment.com/searchengine.html