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7 things that can make a website click and pull in some sales by Enlightened’s Magento Experts.

October 15, 2012

1. Don’t forget SEO, once your site is up and running, the immediate thing is submitting it to search engines, directories, forums and related blogs. It is an ongoing exercise therefore hire a expert to do the job for you and you can focus on other parts of your business.

2. Call to action, your contact number should always be there on the header along with your social networking links, often your customers can prefer interacting you through facebook or twitter accounts.

3. If you are running an ecommerce store then it would be wise to have login via facebook/twitter apart from having guest logins, because clients don’t like sharing their personal information like address etc, on a new website so they will prefer logging in through a account like facebook which they have used often.

4. Take note of copyright issues immediately, see that your web designer doesn’t use any copyrighted image without permission, and if needed you should buy the image to avoid the hassles with the image vendor or with google. Recently google is taking a serious note of copyrighted image, so if it gets a complain that your website is doing that then it will by all means list your site in the bottom order or altogether remove your website from their listing!

5. Use your own content even though it is not as flowery as your competitor because copying other’s content won’t help you in any manner, google will list unique content only in the top order.

6. Don’t overuse H1 tags, as it might confuse google regarding your primary keyword and it might give equal importance to all and you might loose out the chance of giving more importance to a particular keyword in google. So the best thing is to use H2 tags as often as you like, and preferably as paragraph tittles.

7. The look and feel should like creditable and the site should load within 10 seconds, because nobody likes waiting!

These suggestions can be implemented on static XHTML/CSS websites or on dynamic websites built on magento, joomla, wordpress, prestashop, zencart, creloaded etc., for a ecommerce website.

Get in touch with our experts for your web design and ecommerce needs.

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